2022-08-08 · Hair care guide
The Massage Brush Trend: Why Body Care Brands Are Adding Wooden Massage Tools
Massage brushes crossed from professional spa equipment into everyday bathroom shelves around 2020, and the category has stayed strong since.
The core product is a wooden brush with rounded massage points instead of bristles, often with a long handle for reaching the back. Used on dry skin, it stimulates circulation and relaxes tense muscle groups.
The scalp massage segment grew fastest: small, round wooden brushes with widely spaced rounded points are now standard in hair care ranges, marketed for relaxation and scalp stimulation during washing.
A third segment combines functions — dual-side brushes with bristle on one side and massage points on the other, which compress two categories into one SKU.
For manufacturers, the category is attractive because it uses the same wood-working and finishing lines as our brush production, so lead times are short and customization is easy.