2019-06-12 · Hair care guide
The Body Brush Market Is Rising: Data Points for Product Planners
Around 2019 we saw a clear signal in our order book: body brush enquiries were growing faster than any other category, driven by wellness content and dry brushing advocates.
The trend translated into specific product requirements. Buyers wanted natural bristle over nylon for the authentic dry-brushing experience, long handles for reach, and hanging loops for bathroom storage.
Design differentiation became the next battleground. Two-sided brushes, mixed bristle zones and ergonomic handle curves started appearing in briefs — brands wanted products that photograph differently from the market default.
Our response was a modular body brush platform: one handle base with interchangeable bristle configurations, which let buyers test several variants at low cost.
For product planners, the takeaway is that wellness categories reward early, flexible positioning — a factory that can iterate quickly on bristle and handle variations gives your launch a meaningful head start.